PMSCMRKFTT2-2025-6-O - L-Università ta' Malta

Course Title

Master of Science in Marketing

MQF Level

Duration and Credits

4 Semesters

120 ECTS

Mode of Study

Full-time

Information for International applicants

Applicants must be in possession of:

Refer to the list of country-specific qualifications

A Bachelor degree comprising at least 180 ECTS credits and obtained with at least Second Class (Honours) Upper Division or Category IIA in the field of Business Administration, Marketing, Management, Economics, or any other Social Science subject which the Board of Studies deems to be appropriate.

Applicants are required to demonstrate that their standard of English is satisfactory. Please refer to the English requirements available here

All applicants shall be further required to submit with their application a letter written in English giving their motivation for applying for the Course.

Applications will be accepted up to 15 July 2024.

The maximum number of students that can be admitted into the course is 7 students.

You are viewing the entry requirements for International applicants. Switch to Local qualifications.

Need help? Request more information

Apply

You can submit your application online. The deadlines for submission of applications vary according to the intake and courses. We encourage all international applicants to submit their applications as soon as possible. This is especially important if you require a visa to travel and eventually stay in Malta.

You can compare your national qualifications to the local requirements by visiting our qualifications comparability webpage. Access more information about our admission process and English language requirements.

The University of Malta has student accommodation on campus called Campus Hub. Campus Hub is just a 2-minute walk from the main campus. For more information, visit the accommodation website.

Our dedicated team at the student recruitment office is here to support you every step of the way. From the moment you start your application to the moment when you receive your decision letter, we're here to assist you. If you have any questions or need further information, don't hesitate to reach out to us. You can contact us at info@um.edu.mt, and our team will be more than happy to help.

After you receive an offer from us, our International Office will assist you with visas, accommodation and other related issues.

The MSc in Marketing is a Double Degree programme coordinated by the University of Malta, located in Malta, and Università Luiss Guido Carli located in Rome, Italy. Once you complete the programme, you will obtain two degrees certificates:

Master of Science (MSc) in Marketing from the University of Malta

Master of Science (MSc) in Marketing from Luiss

The master's programme provides a learning experience designed to engage you in a multidisciplinary and multicultural environment with international faculty and marketing experts from various commercial backgrounds embracing an international perspective. The programme is based on academic research and industry best practices. Right from the outset of the degree programme, the focus is directed at critical thinking, professional development and scholarly research, since an analytical mind and problem-solving abilities are important professional qualities sought after by enterprise and industry.

The programme is held in two countries: Malta and Italy. The first year is held at the University of Malta, at the Msida campus in Malta. The second year is held at the Università Luiss Guido Carli at the campus in Rome, Italy.

The University of Malta is located in the Maltese Islands, a beautiful archipelago in the Mediterranean Sea which boasts three UNESCO World Heritage Sites. Malta has one of the fastest-growing economies in Europe and a vibrant labour market with a high demand for graduates in various sectors. The University of Malta is the leading higher education institution in Malta with 400 years of history and an academic framework developed on the principles of the European Higher Education Area and the Bologna Process.

Luiss University is located in the heart of Rome, in the Parioli and Trieste neighbourhoods. On the campus, you will find a wide variety of services from a cafeteria, academic assistance and advice, career services and sports teams. Luiss is an independent university that evolved out of an earlier Roman institution, the Pro Deo, between 1974 and 1978. Throughout its four Departments of Economics and Finance, Business and Management, Law, and Political Science, Luiss offers an innovative and sophisticated educational approach.


Semester 1

Compulsory Units (All students must register for this/these unit/s)

MGT5205	Service Design and Operations Strategy	5 ECTS
MGT5207	Strategic Management and Enterprising	5 ECTS
MGT5208	Cognitive Heuristics and Judgment in Managerial Decision Making	5 ECTS
MRK5014	Internationalization: Decisions and Strategies	5 ECTS
MRK5015	Customer Experience Design for Marketing and Management	5 ECTS
MRK5811	Advanced Research Techniques	5 ECTS


Semester 2

Compulsory Units (All students must register for this/these unit/s)

EMA5104	Strategic Marketing and Communications	5 ECTS
MGT5204	Management Science and Decision Analysis	5 ECTS
MRK5013	Online Advertising	5 ECTS
MRK5016	Behavioural Science for Business	5 ECTS
MRK5812	Digital Analytics for Marketing Management	5 ECTS
MRK5814	Marketing Strategy: Planning and Simulation	5 ECTS

In addition to the compulsory study-units, students will need to register for 6 ECTS credits from a list of elective study-units published on the Luiss Website.


Semester 1

Compulsory Units (All students must register for this/these unit/s)

MRK5820	Marketing Law and Regulation (BI010)	6 ECTS
MRK5822	Behavioral Economics and Consumer Decision Making (BI012)	6 ECTS
MRK5823	Integrated Marketing Communication (BI013)	6 ECTS
MRK5824	Performance Marketing (BI014)	6 ECTS
MRK5825	Data and Artificial Intelligence Labs (M219BI)	8 ECTS


Semester 2

Compulsory Units (All students must register for this/these unit/s)

MRK5818	Thesis (SMDIM00022)	18 ECTS
MRK5826	Thesis Writing Seminar (SMDIM00022)	4 ECTS

This programme of study is governed by the Master of Science in Marketing - M.Sc. - Degree Course Regulations, 2022 under the auspices of the Faculty of Economics, Management and Accountancy.

By the end of the course, you will be able to:

Conceptualise marketing offerings involving product/service features, communications, distribution, service levels and processes in a variety of market conditions.
Devise service offers that appeal to targeted customers using customer insights and effectively deploy resources through acute rationality embedded in decision making whilst retaining a balance between stiff corporate and business objectives and society's needs.
Debate aspects of corporate and marketing strategy to a range of audiences that prevail in ordinary corporate contexts.
Use knowledge, facts, and data to effectively solve problems analyse issues or make decisions within a reasonable time frame.
Apply objective analysis and evaluation of an issue in order to form a judgement.

Subject knowledge and understanding

On successful completion of the programme you will be able to:

Conceptualise marketing offerings involving product/service features, communications, distribution, service levels and processes in a variety of market conditions.
Synthesise offers involving product/service features, communications, distribution, service levels and processes in a variety of market conditions.
Formulate marketing plans which reflect the latest thinking and ideas in the relevant discipline, based on empirical research in new areas like performance metrics, digital analytics, decision modelling, service design and social marketing.
Visualise corporate strategies that translate in aligned human resource planning and deployment with relevance to specific marketing operations.
Devise service offers that appeal to targeted customers using customer insights and effectively deploy resources through acute rationality embedded in decision making whilst retaining a balance between stiff corporate and business objectives and society's needs.

Intellectual development
On successful completion of the programme you will be able to:
- Develop numerical and qualitative analysis skills.
- Conduct research projects independently.
- Deploy digital analytics tools to create and implement marketing communications.
- Develop intellectual skills.
- Manifest through conceptualisation and reasoning of options and positions in corporate and marketing strategy by challenging concepts, information and data as core aspects of insight access, gathering, filtering and dissemination in a corporate environment.
- Debate aspects of corporate and marketing strategy to a range of audiences that prevail in ordinary corporate contexts.
Key/transferable skills

On successful completion of the programme you will be able to:

Use knowledge, facts, and data to effectively solve problems, analyse issues or make decisions within a reasonable time frame.
Apply objective analysis and evaluation of an issue in order to form a judgement.

Other skills relevant to employability and personal development.

On successful completion of the programme, you will be able to:

Deploy knowledge, facts, and data to effectively solve problems, analyse issues or make decisions within a reasonable time frame.
Use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Non EU Applicants:

Year 1 (University of Malta) - Eur 10,800
Year 2 (Unversity of Luiss) - Eur 13,000

You are viewing the fees for non EU nationals. Switch to EU nationals if you are a national of any country from within the EU/EEA.

On graduating from the programme, you will be well prepared for a career in marketing and your degree will be highly valued in the local and international labour markets. Graduates of the programme typically move on to careers as a marketing manager, digital marketing manager, product manager, brand manager, marketing analyst, account manager, communication specialist, customer relations manager, or marketing strategy consultant.

Every effort has been made to provide information that is current and accurate. However, as the content is being constantly updated, users are advised to verify the details contained in these web pages with the relevant University office or authority before making decisions based on the published information.